Begin Your Fit Journey

Confidence Starts Underneath Your Outfit

The perfect bra is more than a necessity, it is the foundation of how you feel, how your clothes sit, and how confidently you carry yourself each day.


Use the “A Bra That Fits” Calculator

A respected external sizing resource designed to provide a highly accurate starting size using your measurements.

Ideal for women who:

  • Have struggled with sizing in the past

  • Wear fuller cup sizes

  • Want a more tailored starting point

  • Desire greater precision from home


Video Call Fitting

Book a one-on-one video fitting with Genna and enjoy personalised, expert guidance to help you find your perfect fit right from the comfort of home.


Online Bra Calculator

If you’re unsure of your bra size or can’t get into a store for a fitting, this is an absolute MUST before shopping online.

This gives you an incredibly accurate result so you can order with confidence, clarity, and far less guesswork.

Calculate Your Bra Size In Six Measurements

How to Measure Bra Size at Home Australia

  • Grab a measuring tape

  • Take 6 measurements on the naked breast - pictures below

  • Enter measurements on the calculator (button below)

    1. LOOSE The tape should NOT dig in

    2. COMFORATABLY SNUG The tape SHOULD dig in a little

    3. SUPERTIGHT As tight as possible

  • 4. STANDING LOOSE Standing straight & measure loosely around the fullest part
    5. LEANING Bend forward at 90 degrees & measure loosely around the fullest part
    6. LYING DOWN Lie on your back & measure loosely around the fullest part

80% of Women Are Wearing the Wrong Size Bra!

5 Signs You’re Wearing the Wrong Bra Size

  • Band rides up your back

  • Straps dig into your shoulders

  • Underwire is digging in breast tissue

  • Double boon or cup gape

  • Neck, shoulder, or back pain

If you notice any of these your bra DOES NOT FIT.

This list will help you identify your fit issue

  • Why the Band Matters

    Did you know 80% of your bra support comes from the band, not the straps?

    • If the band isn’t firm enough:

      • It will ride up your back

      • Your bust will sag in the front

      • You may experience neck and back pain

      If the band isn’t doing its job, you’ll probably tighten the straps and they’ll start digging into your shoulders, causing discomfort and leaving you unsupported.

      Your band should sit straight and level all the way around, no riding up your back. It should feel firm (Yes, firm!) on the loosest hook when new. You should only be able to slide one or two fingers underneath it.

    If it’s creeping up? It’s too loose and your straps are about to start working overtime.

  • Straps are there to balance and lift, not to carry the whole team. If they’re digging into your shoulders, your band probably isn’t doing its job.

  • Your breasts should sit fully inside the cups.
    Spilling over the top or sides? Too small.
    Wrinkling or gaping? Too big.
    We’re aiming for smooth, supported, and secure.

  • That little panel between the cups should sit flat against your chest. If it’s floating away from your body, chances are the cups are too small. And no, tightening the straps won’t fix that 😉

  • The wire should sit around your breast tissue, not on it. If it’s digging into your boob instead of sitting on your ribcage, that’s a big red flag 🚩

  • From the side, your bust should sit roughly halfway between your shoulders and elbows. Think lifted and supported not pointing south. There should be no double boob or obvious lines where your breast tissue is spilling out. Putting a top on while trying on a bra can give you a good idea of the shape.