Begin Your Fit Journey

Confidence Starts Underneath Your Outfit

The perfect bra is more than a necessity, it is the foundation of how you feel, how your clothes sit, and how confidently you carry yourself each day.

STEP 1 - Use our Online Bra Calculator
Use our Online Bra Calculator

Ideal for women who:

  • Have struggled with sizing in the past

  • Wear fuller cup sizes

  • Want a more tailored starting point

  • Desire greater precision from home

Online Bra Calculator →

Bra Size Calculator

STEP 2 - The Luxury of the Perfect Fit

When your bra arrives, fit it correctly for the most flattering result.

Scoop & Lift

Lean forward slightly and guide all breast tissue into the cups from the side.

Fasten on the Loosest Hook

A new bra should fit securely on the loosest setting, allowing room to tighten over time.

Adjust the Straps

Straps should feel refined and supportive — never digging, never slipping.

STEP 3 - The Signature Fit Checklist

This list will help you identify your fit issue

  • Why the Band Matters

    Did you know 80% of your bra support comes from the band, not the straps?

    • If the band isn’t firm enough:

      • It will ride up your back

      • Your bust will sag in the front

      • You may experience neck and back pain

      If the band isn’t doing its job, you’ll probably tighten the straps and they’ll start digging into your shoulders, causing discomfort and leaving you unsupported.

      Your band should sit straight and level all the way around, no riding up your back. It should feel firm (Yes, firm!) on the loosest hook when new. You should only be able to slide one or two fingers underneath it.

    If it’s creeping up? It’s too loose and your straps are about to start working overtime.

  • Straps are there to balance and lift, not to carry the whole team. If they’re digging into your shoulders, your band probably isn’t doing its job.

  • Your breasts should sit fully inside the cups.
    Spilling over the top or sides? Too small.
    Wrinkling or gaping? Too big.
    We’re aiming for smooth, supported, and secure.

  • That little panel between the cups should sit flat against your chest. If it’s floating away from your body, chances are the cups are too small. And no, tightening the straps won’t fix that 😉

  • The wire should sit around your breast tissue, not on it. If it’s digging into your boob instead of sitting on your ribcage, that’s a big red flag 🚩

  • From the side, your bust should sit roughly halfway between your shoulders and elbows. Think lifted and supported not pointing south. There should be no double boob or obvious lines where your breast tissue is spilling out. Putting a top on while trying on a bra can give you a good idea of the shape.